Tom Gilmartin, art director
Steve O'Brien, writer
Court Crandall, creative director
Newton Thomas Sigel, director of photography
Brand New School, animation
Gordon Carey, editor
Joe Public, director
Michelle Price, producer
HSI Productions, production company
Ground Zero, ad agency
ESPN, client
(These spots were done as pranks. The athletes arrived on set expecting to perform in a typical ESPN commercial. They were walked to a dressing trailer and, once alone, were scared half to death, capturing a moment of fear in an otherwise fearless athlete.) "Deegan" :30 (Open on spy camera footage of Moto X rider Brian Deegan entering a mobile home. He is followed by a production crew member) Brian Deegan: Yeah. Yeah. Super: Brian Deegan. Winter X Games Athlete. Crew Member: OK. So, I'd say go over there and look through that. Get comfortable and I'll come get you in a bit. Get into the food bro. Bro. And I'll check you out. Brian Deegan: Thanks, man. Crew Member: No problem. Crew member exits the mobile home. Deegan walks up to a food table, lifts up the tray cover. He leaps back, scared, as he sees a screeming bloody head under the cover) Brian Deegan: (Frightened) Ahhhhh!!!!!! Super: Not fearless. (Cut to action footage of Brian Deegan pulling an amazing Moto X trick) Super: But close. Super: Winter X Games IX, Live from Aspen, January 29–February 1 ESPN Anncr. (VO): Winter X Games Nine. January twenty-ninth to February first. Live at nine PM on ESPN. "Hannah" :30 (Open on spy camera footage of snowboarder Hannah Teter in a mobile home. She speaks to a wardrobe assistant) Wardrobe Assistant: Hi, I'm Lilly. I'm wardrobe. Hannah: Hey, nice to… I was just looking and I was like ahhh there's a sign. I wonder if I'm supposed to follow it? Super: Hannah Teter, Winter X Games Athlete Wardrobe Assistant: You go ahead and see which ones you like best and then put that one on first. Hannah Teter: OK. Wardrobe Assistant: OK. (Wardrobe assistant leaves and shuts the door. Hannah is alone in the mobile home. She walks toward the bedroon closet where there is a sign marked wardrobe. Hannah opens the door and a man wrapped in duct tape falls out of the door) Hannah Teter: (Screaming) Aaahhhhhhh!!!!! Super: Not fearless. (Cut to action footage of Hannah Teter pulling an amazing snowboard stunt) Super: But close. Super: Winter X Games IX, live from Aspen, January 29–February 1 ESPN Anncr. (VO): Winter X Games Nine. January twenty-ninth to February first. Live at nine PM on ESPN. "Shaun" :30 (Open on spy camera footage of snowboarder Shaun White in a mobile home. Shaun fools around with a snowboard, pretending to be riding it. Suddenly, the mobile home starts shaking rapidly. Shaun falls backward into a couch, not knowing what;s going on) SFX: (Punk music from a boombox) (Cut to outside the mobile home. Production crew rock the mobile home , faking an earthquake) Crew: Earthquake! Earthquake! (Cut back inside. Panicking, Shaun runs for the door, but finds it is jamed. He desperately bangs on the door. Finally, the door opens and Shaun runs out of the mobile home) Super: Not fearless. (Cut to action footage of Shaun White pulling an amazing snowboard stunt) Super: But close. Super: Winter X Games IX, Live from Aspen, January 29–February 1 ESPN. Anncr. (VO): Winter X Games Nine. January twenty-ninth to February first. Live at nine PM on ESPN.