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Jelly Helm, creative director
Wieden+Kennedy 12, client
Twelve Two is a promotional book for Wieden+Kennedy 12, an experimental school-slash-ad agency located in Wieden+Kennedy's Portland headquarters. Audience includes prospective students and clients. Each hand-assembled book is designed to look like a one-of-a-kind journal, providing an intimate and personal account of the second year of the thirteen-month program, complete with client work, things learned, screw-ups, inspiration, doubts and fears and a few other surprises.
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