Indian Association for Promotion of Adoption and Child Welfare "Girl" ad | Communication Arts

Kunal Sawant, art director
Sumanto Chattopadhyay/Kunal Sawant, writers
Sumanto Chattopadhyay, group creative director
Piyush Pandey, executive creative director
Saish Kambli, photographer
Milind Aglave, digital imaging
Ogilvy & Mather Mumbai, ad agency
Indian Association for Promotion of Adoption and Child Welfare, client

These ads for an adoption agency appeared as double-page spreads with a clear acetate sheet between the two pages. The child's picture is printed on the acetate, when turned the child is inside a proper home. The agency helps place the children.

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