AWARE poster

Richard Copping/Jae Soh/Robin Tan, art directors
Justine Lee/Roger Makak/Jagdish Ramakrishnan, writers
Andy Greenaway, creative director
Jeremy Wong, photographer
Magic Cube, digital imaging
Saatchi & Saatchi Singapore, ad agency
Association of Women for Action and Research (AWARE), client

Every wound on the boy's body is accompanied by a sticker with a message that says 'Help children from violent homes lead normal lives.' When you peel off the sticker, you will also remove the wound from his body.

See the gallery

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