Tiffany Kosel/
Kat Morris/
Nick Munoz/
John Parker/
Pres Rodriguez/
Geordie Stephens, art directors
Maureen Bongiovanni/
Evan Fry/
Mike Howard/
Aramis Israel/
Scott Linnen/
Franklin Tipton, writers
Buck, graphic designer
Rahul Panchal, interactive designer
Andrew Keller/
Rob Reilly, creative directors
Jeff Benjamin, interactive creative director
Alex Bogusky, executive creative director
Fuel Industries, programmer/development partner
Pete D’Andrea/
Peter O’Donovan, assistant editors
Eric Zumbrunnen, editor
Harris Savides, director of photography
Mark Laita/
Cheryl Ungar, photographers
Brian Robinson, visual effects artist
Spike Jonze, director
Mitt Out Sound, sound designer
Lime Studios, audio mixer
Vincent Landay, producer
Jessica Hoffman, art producer
David Rolfe/
Paul Sutton, interactive producers
Bill Meadows, agency music producer
Saima Awan/
Neysa Horsburgh/
Missy Papageorge, executive producers
David Rolfe/
Rupert Samuel, executive agency producers
Floyd Albee, production designer
Mary O’Gara, Telecine and visual effects director
Tiffany Lynch, visual effects assistant
Jason Leiva/
Thomas Slatky, retouchers
Casey Storm, stylist
Darrin Prescott, stunt coordinator
Final Cut, editorial company
Company 3, post-production company/visual effects company
MJZ, production company
Stimmung, music company
Crispin Porter + Bogusky, ad agency
GAP, client
In 2005, when GAP set out to redesign their stores nationwide, they asked us to help spread the word that a whole new GAP was coming. Complete with local outdoor, an online viral striptease, a book of change and TV by Spike Jonze, 'Change' gave GAP a theme for their renovation, but it also gave people a new way to think about the GAP brand. After all, GAP changed the way this country dresses. And change (even if it's just a new shirt) is always a good thing.