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Michael Vaughan, art director
Neil Levin, writer
Tony Granger, chief creative officer
Don Russo, photographer
Saatchi & Saatchi New York, ad agency
The Privy Council, client
Finding a public toilet in New York City, especially when you really need one, is almost impossible. That's why The Privy Council, founded in 1997 to promote a working system of public toilets, established more-public-toilets-ny.org. With inconspicuously-placed cutouts of a man urinating, makeshift toilets and complimentary toilet paper, all bearing the Web site address, the Privy Council raised awareness of the problem to new levels, drove people to the site and offered solutions.
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