In December 2005, TBWA/Whybin launched the adidas match ball for FIFA World Cup 2006. In a world first, a 'SkyScreamer' was transformed into the new adidas + teamgeist matchball. Situated in the heart of the city, the 2.5m high ball sat in front of the largest billboard site in the country, which featured Liverpool Captain and English team member Steven Gerrard. This gave the impression that Gerrard was kicking the adidas match ball.
