Sau Hoong Lim/
Alfred Wee, art directors
Jay Phua/
Noel Yeo, writers
Sau Hoong Lim, creative director
Boon Kok Ong, director of photography
Tammy Quek, Blackmagic Design, editor
Ben Rosen, Song Zu Singapore, sound designer
Evan Roberts, Song Zu Singapore, sound engineer
Wendi Chong/
Boon Choo Leow, producers
Azmi Jaffar, Song Zu Singapore, post-production producer
10AM Communications, ad agency
Creative Technology, client
Rock On :60 (Open on a product demonstrator, sporting a well-pressed business shirt and pants) Demo Guy: Rock 'n' Roll is very simple. Just four counts, and on every count, play the hi-hat. 1-2-3-4. 1-2-3-4. (He gets a basic rock beat going) Demo Guy: And on the first beat and the third beat, play the bass drum. 1-2-3. 1-2-3. (He adds the bass drum) Demo Guy: And on the second and fourth, play the snare drum. 1-2-3-4. 1-2-3-4. (He brings in the snare drum) Demo Guy: This is Rock 'n' Roll. (As he holds the basic rock beat) Demo Guy: Let's play double time for the hi-hat. 1-2-3-4. 1-2-3-4. (He goes a little faster) Demo Guy: Play a little faster. Double bass. (He goes even faster, and then faster some more. He breaks into a series of savage drum solos, cymbals, crashes, toms, snares and double kick drums. All on the world's first music and PC keyboard in one) Super: Rock on. Logo: CREATIVE