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Rob Sweetman, art director
Bryan Collins, writer
Ian Grais/Chris Staples, creative directors
Matthew Griffiths, editor
Wave Productions, music company
Brian Lee Hughes, director
Jen Walker, producer
Ann Rubenstein, agency producer
Reginald Pike, production company
Rethink, ad agency
1-800-GOT-JUNK, client
R.A.T. Introduction :30 (Open inside a 1-800-GOT-JUNK? truck as a driver speaks to the camera) Spokesman: At 1-800-GOT-JUNK? we're excited about our clean, professional junk removal service, and we want to spread the word. Introducing the Rat Advertising Trial. (He holds up a white rat wearing a blue 1-800-GOT-JUNK? jacket) Super: Rat Advertising Trial (RAT) (As he speaks about the rats, he is tossing them out the window of the truck like a paperboy) Spokesman: It's a new form of advertising medium that not only reaches, but seeks out our target audience. (Cut to a floor plan of a house with animated rats zeroing in on a pile of junk) Spokesman: Here's what people are saying. (Cut to a woman in her garage screaming, scared by one of the rats. Cut to another woman in her kitchen screaming as several of the rats are on her kitchen counter. Cut to a man screaming, pointing at a rat on a cluttered bookshelf. Cut back to our spokesman in his truck) Spokesman: Business is good. (Cut to the outside, his truck pulls away, revealing the super) Super: Call us before we send you rats.
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