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James Selman, art director
Mike Byrne, writer
Mike Byrne/Hal Curtis, creative directors
Matt Hilbur, editor
Joint, editorial company
Patty Brebner, producer
Ben Grylewicz, agency producer
Wieden+Kennedy, ad agency
Nike, client
Press Conference :30 (Picture consists of actual footage. Tight static shot of Lance Armstrong speaking at a press conference. Multiple microphones are positioned in front of him) Lance Armstrong: On Wednesday, October 2nd, I was diagnosed with testicular cancer. Super: Cut to all black screen with yellow text. Press Conference. October 8, 1996. Lance Armstrong: The CAT scan revealed that my condition has spread into my abdomen. (Clears throat) Super: Cut to all black screen with yellow text....and his lungs and brain. (Cut to press conference) Lance Armstrong: For now I must focus on my treatment. However I want all of you to know that I intend to beat this disease. Super: Cut to all yellow screen with black text. Lance Armstrong: And further, I intend to ride again as a professional cyclist. Super: Just do it. (Nike's Swoosh Logo) wearyellow.com
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