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Geoff Edwards, McCann Erickson, art director
Scott Duchon, McCann Erickson, writer
John Boiler, McCann Erickson/Glenn Cole, 72 and Sunny/Scott Duchon/Geoff Edwards, creative directors
Angus Wall, Rock Paper Scissors, editor
Rock Paper Scissors, editorial company
George Kranz, music
Frank Budgen, Gorgeous Enterprises, director
David Verhoef, McCann Erickson, agency producer
Helen Kenney, executive producer
Anonymous Content/Gorgeous Enterprises, production companies
72 and Sunny/McCann Erickson San Francisco San Francisco, ad agencies
Microsoft XBOX 360, client
Jump Rope :60 Music: "Din Dah Dah" by George Kranz. (In one seamless take, a group of people are watching two young kids jumping rope in a public area. Two other people come in and take the ropes from the kids without having them stop. Then people come in and out of the moving ropes, jumping, running and flipping as the ropes continue to move without stopping. Along with a couple of kids, basketball star Ben Wallace gets into the ropes for the finale. In the end everyone walks away as the small crowd applauds and the title "Jump In" fades up over the picture)
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