Ben James, art director
Brian Tierney, writer
Rahul Panchal, designer
Andrew Keller/
Rob Strasberg, creative directors
Jeff Benjamin, interactive creative director
Alex Bogusky, executive creative director
Rebekah Mateu, interactive producer
Dev Impact, development partner
Crispin Porter + Bogusky, ad agency
MINI, client
The goal of the roofstudio banners was to create tools where MINI enthusiasts could both create and show off their roof designs. In the Spin banner, users create their personalized roof using spin art. The banners also let you download your graphic in a special format you could bring to a sign company and they in turn could transform your roofstudio banner design into a real vinyl graphic you could have applied to your MINI's roof.