Dayoung Ewart/
James Martis/
Thomas Rodgers, art directors
Mike Howard, writer
Tony Calcao/
Rob Strasberg, creative directors
Jeff Benjamin, interactive creative director
Andrew Keller, executive creative director
Alex Bogusky, chief creative officer
Kyla Kuhner, 9 Koi Films, photographer
Neil D'Amico, interactive producer
Winston Binch, executive producer
Domani Studios, development partner
Crispin Porter + Bogusky, ad agency
Volkswagen, client
For Pinball, the visitor was encouraged to pull back the pin shooting the GTI forward, speeding through several other Web sites. Paddle Shifter is an entire game within a banner. By shifting correctly at the redline, users can outpace the opponent and win. For Unpimp, the visitor uses the lever to release a shipping container to crush a pimped car. The container opens up to reveal a new GTI.
