HP Designjet Printer online ad | Communication Arts

Robin Tan, art director/interactive designer
Justine Lee/Roger Makak, writers
Andy Greenaway/Bruce Watt, creative directors
Saatchi & Saatchi Singapore, ad agency
HP, client

The HP Designjet 130 Printer is a large format printer that can print up to 24 inches. The brief was to create a banner to communicate this feature to small businesses in graphic studios, in-house graphic departments and advertising agencies.

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