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Corey Ciszek/Mark Figliulo, art directors
Ken Erke/Pete Figel, writers
Chris von Ende, interactive designer
Dave Loew/Jon Wyville, creative directors
Mark Figliulo, executive creative director
Stephen Berger/Eric Zumbrunnen, Spot Welders, editors
Spike Jonze, MJZ, director
Kim Mohan/Monica Wilkins, agency producers
Vincent Landay, MJZ, producer
Matt Bijarchi, executive agency producer
Y & R Chicago, ad agency
Miller Brewing Company, client
Our goal was to launch a web campaign to create Miller buzz during a crucial sales period, the football season. Thus we designed a campaign to find a spokesanimal for Miller Lite. The campaign consists of various animals auditioning for the part, all the while subtly poking fun at our competition's fondness for silly animal hijinks in their own commercials. Target audience: Males 24-35.
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