Henckel's Knife bookmark promotion | Communication Arts

Dan Fang/Shi Yang He/Fei Liu/Chee Guan Yue, art directors
Dan Fang/Todd McCracken, writers
Dan Fang, creative director
Todd McCracken/Chee Guan Yue, executive creative directors
K. C. Lee/Ricky So/Wei Fan Xie, photographers
Grey Beijing, ad agency
Zwilling J.A. Henckels Shanghai, client

This cookbook, with special printing on its side, was given as a direct-mail premium to aspiring chefs. The product is revealed in the form of a bookmark.

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