Joe Lawson, writer
Steve Bassett, creative director
Heidi Black/
Nick Wurz/
Kevin Zimmerman, editors
Speck/Gordon, director
PLAY, audio mixer
Valerie Battenfeld, associate broadcast producer
Cindy VanDoor, producer
Darbi Fretwell/
Brad Powell, broadcast producers
Rainmaker Studios/
The Whitehouse, editorial companies
CBS Studios/
Celebtv.com, production companies
The Martin Agency, ad agency
GEICO, client
The caveman concept began with a simple directive from GEICO—let people know that GEICO.com is easy to use. The first round of spots, introduced in 2004, demonstrated this using a group of cavemen. After all, they are known for being historically dumb. However, as we soon learned, cavemen still exist. And they were not amused. This year, the cavemen continued their struggle for acceptance and respect. Their story evolved on TV. A movie trailer suggested they may be headed to the big screen. Viewers got a behind-the-scenes look into their daily lives on cavemanscrib.com. Cavemen showed up pre-Superbowl, at the Oscars and in a Maxim fashion spread. And, they'll finally get their fifteen minutes of fame this fall in a sitcom on ABC. They will continue their fight for justice. After all, cavemen are people too.