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Mike Hughes, art director
Lyle Yetman, writer
John Butler/Mike Shine, executive creative directors
Matt Butner, producer
Butler, Shine, Stern & Partners, ad agency
MINI USA, client
"We created the world's first interactive billboard using RFID technology. Owners were given the chance to opt in at the MINI website, where they would fill out a short questionnaire about themselves, and then receive a key fob with an RFID chip embedded in it. Every time they passed a Motorby board, they would receive a customized message."
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