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Neo Chiew Chiew/Elisa Tan, art directors
Joseph Cheong, writer
Ali Shabaz, creative director
Tay Guan Hin, executive creative director
Ric Tang, photographer
JWT Singapore, ad agency
Think Centre, client
Playground or Minefield? In Cambodia, it's hard to tell. To illustrate this, hundreds of CD cases, designed to look like grass, were buried, just like landmines, in parks all across Singapore. The well-camouflaged 'landmines' surprised unsuspecting individuals when they stepped on it, And when they opened it, they discovered the truth. That removing the millions of real landmines all across Cambodia is a lot harder than this. Furthermore, the 'landmine' CD-Rom contains interesting facts and a link to our client's Web site (www.jrscambodia.org) where individuals can help landmine victims by volunteering or through donations.
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