Miriam Kaddoura, art director
Sheena Brady/
Alberto Ponte, writers
Steve Luker, creative director
Filip Masek, editor
Robota, editorial company
Ivan Zacharias, director
Robyn Boardman, agency producer
Smuggler, production company
Wieden+Kennedy, ad agency
Nike, client
Pretty :60 (Shot from behind Maria Sharapova as she puts her hair in a ponytail in front of a mirror in her hotel room) TV reporter in background: …with a marvelous chance to win. (Cut to a tight shot of Maria in the mirror finishing her pony tail) Music: Starts song "I Feel Pretty." Sung throughout the commercial by various actors as Maria Sarapova passes by them on her way to a match) (Cut to wide shot as Maria walks with her tennis bag across her suite. Maria walking down the hall of her upscale hotel in the direction of the camera) Maid 1: I feel pretty. (Cut to singing maids in the hall. One steps out to watch Maria as she walks away) Maid 1 and 2: Oh so pretty (Cut to Maria in elevator with attendant as he sings to her) Elevator Attendant: I feel pretty, and witty, (Cut to a shot of the front desk attendants at the hotel) Male Desk Attendant: …and bright! (Cut to female front desk attendant looking smug, singing) Female Desk Attendant: And I pity… (Cut to a wide shot of the lobby as Maria walks through carrying her tennis bag) Crowd: Any girl who.. (Cut to a man in the lobby. He lowers his newspaper to sing and watch Maria pass) Man: …isn't me tonight. Cut to wide shot of a man. He's sitting with his wife. Cut to Maria ascending the hotel stairs, carrying her tennis bag) Crowd: I feel charming. Cut to female hotel employee on the stairs. She sings while she polishes hand rail) Female Hotel Employee: Oh so charming. (Cut to Maria exiting hotel. Paparazzi photograph her as she passes. Cut to hotel bellman singing) Bellman: It's alarming, how charming, I feel! (Cut to the hotel street front as Maria's car drives away. Cut to an Interior shot of the car. Driver turns slightly to sing to Maria who is seated in the back) Driver: I'm so pretty. (Cut to Maria riding in the car looking rather annoyed. She turns her head to look out car window. Cut to shot of Maria's view. Paparazzi on motorcycles attempt to photograph her) Paparazzi: That I hardly can believe I'm real. Cut to Maria riding in car. Cut to press/security woman singing as Maria passes) Press/Security Woman: See the pretty girl in the mirror there! (Cut to Maria as she walks past crowds outside of the tennis arena. Crowd: Who can that attractive girl be? Cut to: Tight head on shot of Maria walking down the hall to the match with intense expression.) Crowd member 1: Such a pretty face! Crowd member 2: Such a pretty dress! (Cut to Maria walking down the hall towards the camera. Cut to female athlete staring/singing at Maria as she passes) Female Athlete: Such a pretty smile! (Cut to Maria as she walks out onto the court) Crowd: Such a pretty me! Cut to announcers in the booth) Announcers: I feel pretty! Cut to Maria as she walks passed sideline crew) Crew: Oh so pretty! (Cut to young girl on sidelines singing. Cut to referee sitting at the net, singing. Referee: I feel pretty and witty… (Cut to camera man singing) Camera man: …and bright! (Cut to referee sitting in an elevated chair singing) Referee: And I pity… (Cut to the opponent serving to Maria) Crowd: Any girl who isn't me to…. Cut to Maria's return hit. SFX: Racquet striking ball hard. Maria: Grunt. (Cut to opponent attempting to reach Maria's return which blazes passed her. Cut to announcer in booth) Announcer: Wow! (Cut to arena full of people) SFX: Crowd instantly quiets. Loud applause. (Cut to Maria on the court. She lowers into ready position and camera zooms in) (Nike's Swoosh. Just do it)