, art directorsRob Goldenberg
, writerDick Sittig
, creative director/directorGiorgio Scali
, director of photographyBrendan O'Carroll
, editorKelli Abraham
, line producerFiona Forsyth
, agency producer@radical media
, production companyOasis Editorial
, post-production companySecret Weapon Marketing
, ad agencyJack in the Box, Inc.
Bobblehead/Tacos :30 (Open on a Jack in the Box Drive-Thru at night. A slacker kid in an old conversion van is waiting at the menuboard. He flicks a miniature disco ball hanging from his rear view mirror) Speaker (VO): Sir? Ya still there? (The young man looks over the menu. He has no idea what he wants) Kid: Yeah, uh, could I get...ummmm (off camera, he hears someone talking to him) Voice (VO): Psssssst. (The kid looks over, but only sees a Jack Bobblehead mounted on his dashboard. It just looks at him, bobbling and smiling. The kid looks back to order. He hears the voice again. This time it sounds just like Jack) Jack (VO): Dude. (The kid turns to look again. The Jack Bobblehead has come to life. He is a miniature version of Jack standing on the dashboard) Jack: Don't stress. Stick with the classics. (Cut to food (Super over food: 99? plus tax)...Order my famous tacos. Crunchy. Tasty. And totally affordable, like the rest of my value menu. (Kid turns to Jack) Kid: How many should I get? Jack Thirty. (The kid happily accepts his leader's advice. Jack goes back to being a bobblehead) Kid: That's what I was thinkin'. (Bags fall) Bag 1: 2 Tacos for 99? plus tax Bag 2: Affordable Classics SUPER: Regular tacos only at participating restaurants.