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Mike Kirkland/Tim Piper, art directors
Tim Piper, writer
Janet Kestin/Nancy Vonk, chief creative officers
Gabor Jurina, photographer
Tico Poulakakis, director of photography
Edward Cha, retoucher
Paul Gowan, editor
Rogue Editing, editorial company
Vapor Music, music company
Tim Piper/Yael Staav, directors
Brenda Surminski, agency producer
Jennifer Walker, broadcast producer
Stefani Kouverianos, post-production producer
Reginald Pike, production company
Soho Post, post-production company
Ogilvy & Mather Canada, ad agency
Unilever Canada, client
Evolution 1:15 (Open on a shot of a woman being assisted to a chair on a photo shoot set. The woman sits on the chair...fade to black screen) Super: a Dove film (Open on the woman looking straight into the camera under dim lighting...Lights switch on. Fade to black screen) Super: evolution (Cut to woman looking straight into the camera. Multiple hands are working on her face and hair. She slowly transforms...multiple hands and bodies move in and out of the shot. The effect of a camera begins, snapping shots of women's new look. Last shot is captured as an image on a computer screen. Computer screen fills with graphics as the effects of retouching are demonstrated. Cut to the woman's retouched, transformed image as it pans out into a billboard ad. Cut to a full shot of the billboard as on a busy street. Two girls are walking by the image) Super: No wonder our perception of beauty is distorted. Super: Every girl deserves to feel beautiful just the way she is. Logo: Dove Self Esteem Fund

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