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Jerome Marucci, art director
Steve McElligott, writer
Eric Silver, executive creative director
Bill Bruce/David Lubars, chief creative officers
Ian Mackenzie, editor
Mackenzie Cutler, editorial company
Jim Jenkins, director
Chad Garber/Theresa Ward, associate producers
Elise Greiche, executive agency producer
Hungry Man, production company
BBDO New York, ad agency
FedEx, client
Not What it Seems :30 (Open on a small business. Several people in a meeting) Helen: FedEx saved us with their overnight service, so we've added FedEx Ground for everyday shipping. Joel: Ground? That doesn't sound fast. Ron: Actually Joel, FedEx Ground is faster than you think. Helen: You can't judge things only by their name. Don't you agree Harry? (Harry nods his head. He has long, unwieldy hair) Harry: Absolutely. Ron: Eileen? (Eileen is leaning to the side. She also nods her head) Eileen: Uh Huh. Helen: Joy? (Joy is a women dressed in cheerful, bright clothes. She's giddy and unusually happy) Joy: (Laughs and giggles) Helen: Bob? (Bob is bobbing his head up and down in a yes motion. Cut to the boss who has a waddle of a neck hanging over his shirt)) Boss: See Joel, we all agree FedEx Ground is fast, despite the name ground. Helen: Well said Mr. Turkeyneck Anncr. (VO): FedEx Ground. Fast. Reliable. And for less than you think.
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