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Rémy Tricot, art director
Olivier Couradjut, writer
Stéphane Xiberras, creative director
Dominic Murphy, director
David Green, agency producer
Partizan, production company
BETC Euro RSCG, ad agency
CANAL+, client
Watch these images. Now watch the same images in a different order. They tell a different story. So let's watch the news carefully. “Double Meaning” :45 Super: Watch these images. (Open on a building) SFX: Gunfire. (Cut to the interior. People are lying on the floor. Troops rush into the room, guns drawn. The people jump to their feet) Man: OK. OK. Super: Now watch these images in a different order. (Open on a building. Cut to the interior. Troops rush into the room, guns drawn. Man stands with his hands in the air) Man: OK. OK. SFX: Gunfire. (Troops exit the room, People are on the floor) Super: They tell a different story. So let’s watch the news carefully. Canal+ Independent Information.
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