Nathan Iverson/
Demian Oliveria, art directors
Tom Pettus/
Krista Wicklund, writers
Ryan Conlan, interactive designer
Nathan Iverson, associate creative director
Eric Grunbaum/
Duncan Milner, executive creative directors
Lee Clow, chief creative officer
Zach Leary, interactive producer
TBWA\Media Arts Lab, ad agency
Apple, Inc., client