, art directorAlicia Dotter
, writersRyan Conlan
, interactive designerJason Sperling
, associate creative directorsEric Grunbaum
, executive creative directorsLee Clow
, chief creative officerVictor Brown
, editorZach Leary
, interactive producerMad River Post
, editorial companyCompany 3
, post-production companyGeoff Kaman
, development partnerTBWA\Media Arts Lab
, ad agencyApple, Inc.
In a series of banner ads, Knocking, Midnight Oil and Banging, the virtual world of the internet is transformed into an actual physical space, of which Mac and PC are keenly aware. PC can turn on his banner light to secretly instruct users on productivity, bang his head into the banner's edge when frustrated by his new operating system, and break out of a banner in order to retrieve new drivers…only to appear on the other side.