Scott Trattner, art director
Alicia Dotter/
Jason Sperling, writers
Ryan Conlan, interactive designer
Jason Sperling/
Scott Trattner, associate creative directors
Eric Grunbaum/
Duncan Milner, executive creative directors
Lee Clow, chief creative officer
Victor Brown, editor
Zach Leary, interactive producer
Mad River Post, editorial company
Company 3, post-production company
Geoff Kaman, development partner
TBWA\Media Arts Lab, ad agency
Apple, Inc., client
In a series of banner ads, Knocking, Midnight Oil and Banging, the virtual world of the internet is transformed into an actual physical space, of which Mac and PC are keenly aware. PC can turn on his banner light to secretly instruct users on productivity, bang his head into the banner's edge when frustrated by his new operating system, and break out of a banner in order to retrieve new drivers…only to appear on the other side.
