We created this 30-second ad to communicate how the right education can give people with Down Syndrome fully integrated lives. After weeks with the children we realized they were capable of more things than we'd imagined. We came to the conclusion that the best way to communicate this message was to let them do their own ad. They did everything. They came up with ideas and discussed them. They talked to the production company. They decided the casting, the costumes, the locations. They even asked for a celebrity! And in the end, we aired their commercial. Overnight, the issue was all over the media. A short-film documentary was created featuring this eight months experience. 'Story of a Beautiful Ad' was broadcast nationwide on prime time—twice—and many more people learned what we learned when we met these kids. Additionally, the campaign has been awarded the Corbis Social Justice Award at the Art Directors Club of New York, including a $10,000 donation for Fundación PRODIS and the possibility of receiving more funds globally through the Corbis Web site.