Nate Able/
Elliot Harris/
Tim Stier/
Erin Wendel/
Ben Wolan, art directors
Mat Bunell/
Danielle Emery/
Rick Herrera/
Lauren McCrindle/
Cameron Mitchell, writers
John Patroulis, creative director
Scott Duchon/
Geoff Edwards, executive creative directors
Dick Gordon/
Andrea McArthur/
Connor McDonald/
Matt Murphy, editors
Simon McQuoid/
Rupert Sanders, directors
New Deal Studios (landscape)/
Stan Winston Studios (figurines), 3-D modeling
Vince Genovese/
Hannah Murray, agency producers
AKQA Interactive Agency/
Go Films/
MJZ, production companies
McCann Worldgroup & T.A.G., ad agency
Microsoft Halo 3 Xbox 360, client
To garner interest outside of hard-core video game fans for the release of Halo 3, we created an emotional campaign that emphasized the heroism and humanity of its lead character Master Chief that included: a Museum of Humanity; an actual 1200-foot diorama; a film of that diorama for TV and cinema; an immersive online diorama; Web films of war veterans; a touring exhibit of fictional war photography; fictional music programs; and even postage stamps.
