Joe Piccolo, art director
Chris Taciuk, writer
Robin Heisey, creative director
Johnny D, editor
School Editing, editorial company
RMW, music
Chris Sargent, director
Marisa De Bartolo, agency producer
Untitled, production company
Draftfcb Toronto, ad agency
Pamela Davis, World Wildlife Foundation, client
Society :60 Music: Up and under: La La La (All of the following scenes are shot to look like present day. Open on a secretary bringing a boss a drink... He pats her on the bottom) Legal Super: Dramatization. (Cut to a car on the highway. Mom has no seatbelt on... Bouncing a baby on her lap... Kids in the back are beltless... Dad litters out the window) Legal Super: Controlled course. Always wear seatbelts. (Cut to teacher giving a student the strap in front of an entire class) Legal Super: Simulation. (Cut to woman tanning with baby oil... She's completely black and has leather skin. Cut to a doctor talking with a pregnant woman. The doctor is smoking a cigarette during the appointment. He lights the woman's cigarette) Legal Super: Dramatization. Smoking during pregnancy can cause birth defects. Super: The world has changed. (Cut to a business guy getting on his bike) Super: You can too. WWF-Canada can help. Logo: WWF