Gerard Caputo, art director
Reuben Hower, writer
Eric Silver, executive creative director
Bill Bruce/
David Lubars, chief creative officers
Jeff Cronenweth, director of photography
Gavin Cutler, editor
MacKenzie Cutler, editorial company
Tom Kuntz, director
Elise Greiche, executive agency producer
MJZ, production company
BBDO New York, ad agency
FedEx, client
Carrier Pigeons :45 (Open on an office) Boss: So, let me get this straight......You've solved all our shipping problems with pigeons? Employee: Carrier pigeons, Sir. (Pigeons are perched on the shoulders and heads of employees. There's a bird's nest on top of high-tech server equipment) Boss: Isn't this a little outdated? Employee: No, these babies are equipped with GPS and night vision. This little guy's headed off to Cleveland. (Cut to point of view of the pigeon. There are high-tech graphs and charts in its field of vision. It looks futuristic) Boss: Amazing. What about the big stuff? Employee: That's been taken care of. Boss: Wow... (Cut to a chaotic scene on a city street, as giant, helmet-wearing carrier pigeons fly around. A giant pigeon pecks at a bread truck. A giant pigeon pecks at a fire hydrant. An enormous feather falls in front of a bus windshield blocking the driver's view. Finally a giant pigeon flies toward the camera carrying a small car in its talons. Cut back to the guys in the office. The car comes crashing in through the window. The alarm goes off. The star employee pulls out his keys and hits the button to turn off the alarm) Boss: Let's switch to FedEx.