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Aaron Allen, art director
Mark Fitzloff, writer
Mark Fitzloff/Monica Taylor, creative directors
Jelly Helm/Steve Luker, executive creative directors
Morgan Griswold, editor
Beacon Street Studios, music company
Digital One, audio mixer
Ulf Johansson, director
Bobine, colorist
Juliana Montgomery, associate producer
Andrés Murillo/Nicola Sims, producers
Adrea Lavezzoli/Philippa Smith, executive producers
Ben Grylewicz, executive agency producer
Smith and Jones, production company
Abound, post-production company
Wieden+Kennedy, ad agency
Old Spice, client
Is It Right For Me? :30 Music: Music under and up. (Open on an elderly man sitting at a desk with a model sailboat on it. Man speaks as he touches his chest and then the top of his bald head) Model Builder: I have hair here, but not here. Is Old Spice Hair and Body Wash right for me? (Anncr. (VO): Yes, Old Spice Hair and Body Wash is right for you. (Cut to man putting a golf ball outside his office. Cut to golfer exposing his hairy chest) Golfer: I have hair here... (Close up of golfing man exposing hairy neck) Golfer: and here… Anncr. (VO): Yeah. (Cut to shot of adolescent boy playing racquetball. Gestures to his head and then to his chest) Racquetball Kid: I've got hair here…but not here. Anncr. (VO): Yeah, that's cool. (Cut to bare-chested man getting arrested) Police Officer: Is Old Spice Hair and Body Wash right for me? Anncr. (VO): Yes, cop. (Cut to criminal) Criminal: Is it right for me? Anncr. (VO): Sure, criminal. Old Spice Hair and Body Wash is right for everyone. (Cut to lab student pointing to his hair extensions. Camera widens to show anatomy figurine) Extensions Guy: I have hair extensions that technically are made of someone else's hair. Anncr. (VO): All right. Anatomy Torso: (in a strange accent) Is it right for him? Anncr. (VO): Yeah, it is. (Cut to shot of man's feet in shower. Product in between man's feet in the shower) Anncr. (VO): Old Spice Hair and Body Wash for hair and/or body or both. (Cut to product shot)
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