Mike :30 Art Card: Coke vs. Coke Zero Legal Super: Actual lawyer on hidden camera. Exec. 1: Would you agree that these two products taste similar? Attorney: Yes Exec. 2: Do you think that we as the Coke brand would have a case against the Coke Zero brand … because they've infringed upon our taste? Attorney: It's a novel theory. What would your proposed end game be? What would your resolution to this… (stutters) Exec. 2: That they were crushed and Ron, their director, was in the fetal position crying under the copier… Crying… (Attorney looks perplexed. Cut to Coke Zero can) Male Chorus: Da, Da, Da-Da-Da, Da Super: Coca-Cola Taste, Zero Calories. Cokezero.com -------------- "Jim K" :30 Art Card: Coke vs. Coke Zero Legal Super: Actual lawyer on hidden camera. Exec. 1: We represent the Coke brand. We would like to sue Coca-Cola Zero. Exec. 2: Would you say that we have a case? Attorney: For what? Exec. 1: For taste infringement. Exec. 2: We want to just sue them back to the stone ages to send a message that they are tampering with really, the flagship of the company. Attorney: One company. It's like you suing yourself. Exec. 1: Yeah. Exec. 2: But they are on a different part of our floor. (Attorney looks perplexed. Cut to Coke Zero can) Male Chorus: Da, Da, Da-Da-Da, Da Super: Coca-Cola Taste, Zero Calories. Cokezero.com ------------------ "Elizabeth" :30 Art Card: Coke vs. Coke Zero Legal Super: Actual lawyer on hidden camera. Exec. 1: We represent the Coke brand and we would love to somehow bring some kind of legal action against Coke Zero. Exec. 2: We feel, we feel that there might be some taste infringement issues against Coke Zero. Attorney: Oh, so you're worried about… Exec. 2: I think it is basic taste infringement. I'd like to stick to that phrase 'cuz that sounds really good to me. Attorney: But that's not a claim. Exec. 1: It's not a claim? Exec. 2: Could we sue them just to get it into court? To just, just to to humiliate… Attorney: It'll be dismissed. You'll be humiliated and fired. Exec. 2: We'll be humiliated and fired. Attorney: ...and you'll get fired. Exec. 2: I don't want that. (Attorney looks perplexed. Cut to Coke Zero can) Male Chorus: Da, Da, Da-Da-Da, Da Super: Coca-Cola® Taste, Zero Calories. Cokezero.com