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Dan Lucey, art director
Nathan Frank, writer
Alison Gragnano/Kerry Keenan, creative directors
Gerry Graf, executive creative director
Ian MacKenzie, editor
MacKenzie Cutler, editorial company
Mark Healy, sound design
Harold Einstein, director
Tom Rossano, producer
Maura Hurley/Colin Pearsall, agency producers
Station Films, production company
Saatchi & Saatchi New York, ad agency
Crest, client
Prenup :45 (Open on a woman seated at a table, finishing up some lunch and doing some work. A man walks in and places a manila folder in front of her) Woman: What's this? (The man sits down and puts a large endearing smile on his face) Man: It's a prenup. (The woman thinks he's trying to be funny. She smiles back) Woman: Are you joking? Man: No. This is my lawyer. (He gestures as a lawyer walks into the room) Woman: We have a lawyer? (The man continues to smile) Man: No he's my lawyer. (There is a long pause as the woman stares at the man's smile. After a few moments, the woman thinks she's figured it out) Woman: Is it because I'm so much better looking than you? Man: No. It's because my family is so much richer than yours. (The lawyer smiles and hands her a pen) Lawyer: We just don't trust you, Karen. (She takes the pen and, seeing that everyone is still smiling, she happily signs the papers) Super: You can say anything with a smile. Logo: Crest. Healthy beautiful smiles for life.

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