Bulldozer :45 (Open on a man sitting on a very noisy bulldozer next to a children's playground. Some kids pull up on bikes) Kid #1: Hey, what are you doing? (The man shuts off the bulldozer and looks down. When he looks up again he has a large smile on his face) Man: I'm knocking down the playground! (The kids don't know quite how to respond. They hear bad news but they see a smile on the man's face) Kid #1: Why? (The man continues to smile) Man: We're going to build a new power station! (The kids look on confused) Kid #2: What? Man: A power station. They make all sorts of noise and smoke. It's exciting. Kid #1: Can we play there? Man: If you can get over the fence. (The man fires up the bulldozer as everyone grins at each other in good spirits) Super: You can say anything with a smile. Logo: Crest. Healthy beautiful smiles for life.