Loading ...
Dan Lucey, art director
Nathan Frank, writer
Alison Gragnano/Kerry Keenan, creative directors
Gerry Graf, executive creative director
Ian MacKenzie, editor
MacKenzie Cutler, editorial company
Mark Healy, sound design
Harold Einstein, director
Tom Rossano, producer
Maura Hurley/Colin Pearsall, agency producers
Station Films, production company
Saatchi & Saatchi New York, ad agency
Crest, client
Bulldozer :45 (Open on a man sitting on a very noisy bulldozer next to a children's playground. Some kids pull up on bikes) Kid #1: Hey, what are you doing? (The man shuts off the bulldozer and looks down. When he looks up again he has a large smile on his face) Man: I'm knocking down the playground! (The kids don't know quite how to respond. They hear bad news but they see a smile on the man's face) Kid #1: Why? (The man continues to smile) Man: We're going to build a new power station! (The kids look on confused) Kid #2: What? Man: A power station. They make all sorts of noise and smoke. It's exciting. Kid #1: Can we play there? Man: If you can get over the fence. (The man fires up the bulldozer as everyone grins at each other in good spirits) Super: You can say anything with a smile. Logo: Crest. Healthy beautiful smiles for life.

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Already a subscriber or have a Commarts account?
Sign In

Get a subscription and have unlimited access
Already a subscriber?
Sign In