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Dan Lucey, art director
Nathan Frank, writer
Alison Gragnano/Kerry Keenan, creative directors
Gerry Graf, executive creative director
Ian MacKenzie, editor
MacKenzie Cutler, editorial company
Mark Healy, sound design
Harold Einstein, director
Tom Rossano, producer
Maura Hurley/Colin Pearsall, agency producers
Station Films, production company
Saatchi & Saatchi New York, ad agency
Crest, client
Lice :45 (Open in a bedroom on a sunny weekend morning. The bed is unmade and a woman dressed in a robe is putting some clothes away. Her boyfriend walks in with a pharmacy bag. He puts the bag down and removes the contents) Boyfriend: Guess what? Girlfriend: What? (He pauses. A large smile spreads across his face as he holds up a comb and shampoo) Boyfriend: I have lice. Girlfriend: What? (The boyfriend continues to smile) Boyfriend: And you probably do too. (The girlfriend sits down on the bed, trying to digest the news) Girlfriend: How? Boyfriend: You know that new pillow? (He gestures to a pillow. She turns to look. A well-used pillow sits at the head of the bed) Boyfriend: I found it. On the street. It's infested with lice. (There is a long pause. She is confused by the man's smile. Why is he smiling as he tells me this. After a few moments, her expression changes to a hint of a smile) Girlfriend: You're disgusting. Boyfriend: A little. Girlfriend: Should we take a shower? Boyfriend: All right. (They walk out) Super: You can say anything with a smile. Logo: Crest. Healthy beautiful smiles for life.

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