Menno Kluin/
Lea Ladera (Aviator, Magic)/
Shayne Millington (Heart), art directors
Icaro Doria/
Craig Love/
Sara Rose (Aviator, Magic), writers
Kerry Keenan/
Michael Long, creative directors
Tony Granger, executive creative director
Robert Ellswit (Magic)/
Alwin Kuchler (Aviator), directors of photography
Joe Guest (heart)/
Russell Icke/
Ian MacKenzie, editors
Final Cut/
MacKenzie Cutler/
Whitehouse, editorial companies
Mark Healy, sound design
Fredrik Bond/
Nicolai Fuglsig/
Dougal Wilson (Heart), directors
Matt Fone (Heart)/
Lisa Margulis (Aviator)/
Emma Wilcockson, producers
Bruce Andreini (Aviator)/
Colin Pearsall/
Zamile Vilakazi (Heart), agency producers
Colin Pearsall, executive integrated producer
The Mill, post-production company
Saatchi & Saatchi New York, ad agency
JCPenney, client
Magic :60 Music: Up and under. (Throughout a big city, we see several people performing magic tricks as part of their day-to-day lives. From paying for the morning coffee, to offering someone a handkerchief, to getting to work on time, magic makes everyone's lives a little bit better) Super: Today's the day to work your magic. JCPenney. Everyday matters. "Heart" :60 Music: Up and under. (A young girl draws a heart with her initials and the ones of her secret love in her notebook. She covers it up so no one can see, but when she takes her hands away the heart is gone. The animated heart etches itself into various surfaces throughout the school, as she tries to keep anyone from seeing it. Finally the heart appears on the lunch room table landing right in front of the boy she likes. As she slides down the table top she looks up at the boy and he smiles at her) Super: Today's the day to get up the nerve. JCPenney. Everyday matters. "Aviator" 2:00 (Open on a little girl coloring on her porch. Some boys throw snowballs at her and the drawings get wet. One picture she made is of Santa. She decides to go and see him. She uses her imagination and the help of a few friends to build a rocket ship to the North Pole. Her dream of visiting Santa is met with skepticism from the rest of the neighborhood, but she eventually wins them over to her side when her spacecraft is revealed. Dressed in her prettiest frock she climbs up inside her rocket and closes the porthole. We end on the little girl's face, full of anticipation) Super: Today's the day to believe. JCPenney. Everyday matters.