Online Advertising "Handcuffs" "Users are invited to load a handgun in the banner. Clicking the bullets loads the gun (and activates a transparent rich media overlay). When the gun is loaded the user is then invited to pick it up. The gun can be 'held' by the hand cursor for a brief second before handcuffs quickly clamp down and the gun falls away. The hand cursor is then tethered by the handcuffs to the bottom border of the banner while the message appears 'Just holding an illegal gun will get you 3.5 years in prison. Guaranteed.'"
