Daniela Ewald, art director
Volker Mueller, writer
Ulf Henniger von Wallersbrunn/
Andreas Stalder, associate creative directors
Don Bowen, group creative director
Kerrin Nausch, associate executive creative director
Andreas Pauli, executive creative director
Ramona Heinze, photographer
Cornelia Richter, art buyer
Bernd Mau, project manager
Christine Meyer, producer
Leo Burnett Frankfurt, ad agency
Tankut Turnaoglu, Procter & Gamble, client
To demonstrate the long-lasting whiteness of Tide detergent, we created an outdoor poster and placed it on a really busy road, with constant heavy traffic. The poster was covered in cotton which over the course of a few weeks became more and more polluted, finally revealing a clothes line of brilliant white clothes.