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Jamin Duncan/Chuck Monn, art directors
Allan Manaysay/Jason Sperling, writers
Ryan Conlan, interactive designer
Chuck Monn, associate creative director
Jason Sperling, creative director
Eric Grunbaum/Duncan Milner, executive creative directors
Lee Clow, chief creative officer
Fred Fouquet, Mad River Post/Brandon Sanders, Mork and Lys/Stefan Sonnenfeld, Company 3, editors
Peter Donahue, director of photography
Phil Morrison, director
Hank Zakroff, agency producer
Joannah Bryan, interactive producer
Mad River Post, editorial company
Company 3/Mork and Lys, post-production companies
Epoch Films, production company
TBWA\Media Arts Lab, ad agency
Apple, Inc., client
(banner ad, single and part of series) "Refresh" (Open on Mac and PC in skyscraper. In leaderboard is a negative quote about Vista) Mac: Hello I'm a Mac. PC: And I'm a PC. (Both look up at the leaderboard and see an unfavorable review for Vista) PC: Oh great, another bad review of Vista. Looks like we need to do an emergency refresh. (PC opens a panel door in the wall behind him. As the door opens, a large red switch labeled "Emergency Banner Refresh" appears. PC flips the switch. Suddenly, both the leaderboard and skyscraper fade to white. A moment later, the banners return. The original bad quote is now replaced with a new, equally bad quote) PC: Oh great! (PC quickly flips the "Emergency Banner Refresh" switch again. The banners fade to white. When they reappear a positive Leopard quote appears. PC: See there's a positive one…about Leopard. Ahh! (PC flips the switch again) Mac: PC… TITLE: (Apple Logo); Mac.

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