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Chuck Monn, art director/associate creative director
Alicia Dotter/Jason Sperling, writers
Ryan Conlan, interactive designer
Jason Sperling, creative director
Eric Grunbaum/Duncan Milner, executive creative directors
Lee Clow, chief creative officer
Scott Johnson/Stefan Sonnenfeld, Mad River Post/Val Thrasher, Company 3, editors
Mott Hupfel, director of photography
Phil Morrison, director
Perrin Rausch/Hank Zakroff, agency producers
Joannah Bryan, interactive producer
Mad River Post, editorial company
Company 3, post-production company
Epoch Films, production company
TBWA\Media Arts Lab, ad agency
Apple, Inc., client
(banner ad, single part of series) "Quote" (Open on leaderboard and skyscraper. PC and Mac in the skyscraper. PC is climbing a ladder. The leaderboard is a quote from the Wall Street Journal. It reads LEOPARD IS BETTER AND FASTER THAN VISTA) Mac: Hello I'm a Mac. PC, what are you doing? PC: What? Oh, I'm just correcting this typo from the Wall Street Journal. Man, they do not proofread these things. Mac: Why, what's wrong with it? PC: Well look at it, it says that Leopard is better and faster than Vista? I mean, come on, that's an embarrassing blunder. Mac: PC, I think that quote is true… VIS: PC uses a staple gun to affix a sign that says "NOT" to the end of the quote. PC: OK... Mac: PC… PC: There we go. (PC climbs down from the ladder) PC: Come on Mac, we've got the whole Internet to correct. Mac: OK… PC: Grab the ladder. Title: (Apple Logo); Mac.

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