Chuck Monn, art director
Alicia Dotter/
Jason Sperling, writers
Ryan Conlan, interactive designer
Chuck Monn/
Jason Sperling, associate creative directors
Eric Grunbaum/
Duncan Milner, executive creative directors
Lee Clow, chief creative officer
Fred Fouquet, Mad River Post/
Gavin Milokovich, Company 3/
Stefan Sonnenfeld, editors
Peter Donahue, director of photography
Phil Morrison, director
Perrin Rausch/
Hank Zakroff, agency producers
Joannah Bryan, interactive producer
Mad River Post, editorial company
Company 3, post-production company
Epoch Films, production company
TBWA\Media Arts Lab, ad agency
Apple, Inc., client
(banner ad, single, part of series) "Don't Give Up" (Open on Mac and PC. PC is holding a giant red button. Above them is a giant light-up sign, currently off. It reads DON'T GIVE UP ON VISTA. Mac: Hello I'm a Mac. PC: And I'm a PC. Mac: Yeah, so what is this, PC? PC: What's that? Oh, this. Yeah well, some people have been having "issues" with Vista, downgrading to XP, some are even switching to Mac, so, yes this will turn the tide however. (PC presses his button. The words GIVE UP light up) PC: Oh! That's really unfortunate. (PC presses his button. The words GIVE UP ON VISTA light up. PC presses his button again and again. GIVE UP and ON VISTA blinks on and off. Mac responds with each click) Mac: No, no, no, no, no, no, no… Title: (Apple logo); Mac.