Alex Beim/
Daryl Gardiner, art directors
Jeff Galbraith/
Ryan Leeson, writers
Gerard Barcelon/
Todd Takahashi, designers
Daryl Gardiner, associate creative director
Cosmo Campbell, creative director
Alan Russell, chief creative officer
Justin McLeod/
Darren Ortiz, interactive developers
Deanna Maceda/
Ryan McCormick, interactive producers
Sarah Duyker/
Lauren Rowe, project managers
Tribal DDB/DDB Canada, ad agency
The Looking Glass Foundation, client
With this campaign, banners demonstrated the severity of eating disorders and shared a message of hope. 'Slider' momentarily allowed users to manipulate the size of a girl but then took that control away transitioning to a message explaining that nobody can control an eating disorder. Our second banner 'Stretch' allowed users to expand an undersized girl to a healthy weight. A line then read: with a little help, eating disorders can be overcome.
