Every year business clients are invited to Lenovo Roadshows scheduled all over Germany to view the latest generation of Lenovo Thinkpad Notebooks. Bus and tram shuttles at stations and airports bring visitors to the event location. We turned existing folding seats in those trams into notebooks with a real key—and touchpad. Thus the product promise (full metal frame, shockproof hard drive protection, etc.) could be experienced with all senses before arriving at the event.