Loading ...
Daniel Schweinzer, art director
Lukas Liske, writer
Pit Kho/Gregor Seitz, creative directors
Jo Bacherl, photographer
Valerie Opitz, art buyer
Ogilvy & Mather Frankfurt, ad agency
Lenovo Deutschland GmbH, client
Every year business clients are invited to Lenovo Roadshows scheduled all over Germany to view the latest generation of Lenovo Thinkpad Notebooks. Bus and tram shuttles at stations and airports bring visitors to the event location. We turned existing folding seats in those trams into notebooks with a real key—and touchpad. Thus the product promise (full metal frame, shockproof hard drive protection, etc.) could be experienced with all senses before arriving at the event.
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In