Simon Touzin, art director
Frank Sauvé, writer
Luc Du Sault, creative director
Martin Tremblay, photographer
Frak, illustrator
Sandie Lafleur/
Alexandra Laverdière, project managers
Catherine Darius, project director
Mireille Côté/
Catherine Darius, strategic planners
lg2, ad agency
Jocelyne Charest, Ministère de la Santé et des Services sociaux, client