Stabilo makes Malaysia's longest-lasting pen—the Marathon pen. And this longevity makes it a most cost-effective buy as well as the ideal instrument for those who write. Stabilo wanted its primary target—students—to know this. The agency produced and distributed at college bookstores, a handwritten newspaper. Everything—the news stories, the editorial, the pictures and the ads—was rendered in pen. Demonstrating the longevity of Stabilo's Marathon Pen.