, art directorJoakim Saul
, writerNick Kidney
, creative directorsKevin Roddy
, chief creative officer1st Ave. Machine
, animation/production companiesPassion Pictures
, editorWoody Guthrie
, musicRussell Brooke
, 1st Ave. Machine/Aaron Duffy
, Passion Pictures, directorsOlly Chapman
, agency producerThe Mill
, post-production companyBBH U.K.
, ad agenciesAudi Q5
Unboxed :60 (Open on a plain cardboard box placed in a big open space. The top of the box opens up. On the inside of the box is a hand-drawn man. He's the one opening the box from the inside. The man moves around on the surface of the box as he unfolds it. Step by step he transforms the box into another shape. After a while the new shape starts to look like a car; ultimately it's the shape of the new streamlined Audi Q5. The man finishes the last detail—the wind mirror. He sees himself in the reflection and notices that his hair is a bit messy after all the hard work. He fixes his hair and smiles. Cut out to a wide shot of the car. The camera starts to move around the car and passes a pillar. When the car appears on the other side of the pillar it's the real Audi Q5) Super: We've unboxed the box. New streamlined Audi Q5.