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Nares Limapornvanich, art director
Jittra Thiuthipsakul, writer
Trong Tantivejakul, executive creative director
Amornmarn Rattanarakpinyo, agency producer
Y&R Thailand, ad agency
3M, Scotch-Brite, client

We were asked to show Scotch-Brite's USP Super Absorbent. So, we demonstrated its super absorbency by attaching the sponge to water taps that are found all over the city. Whenever the tap was used, the consumer saw a clear and effective demonstration of its superb absorbency.

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