Fabian Biehne/
Felipe Franco/
Daniel Klose/
Carsten Koscheny, art directors
Ton Hollander, creative director
Ingo Zacher, interactive creative director
Sebastian Hardieck, executive creative director
Toygar Bazarkaya, chief creative officer
Rene Blumberg, producer
Markus Gammert/
Michaela Hünlein/
Sebastian Schlosser/
Thanh Vu Tran, Mercedes-Benz Vertriebsorganisation Deutschland, project managers
Chris Vulpi, Locomotion, production manager
Locomotion, production company
BBDO Germany, ad agency
Daimler AG Mercedes-Benz Vertriebsorganisation Deutschland, client
The circular loading symbol on YouTube was changed into a Smart Fortwo driving circle—demonstrating the smallest turning radius. Starting from bird's-eye view, the camera drops to show the Smart Fortwo from the side as it stops. The animation ends with the message: smallest turning radius. This new animation was used as an intro for a whole lot of YouTube clips from Smart.
