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Daniel Aykurt, art director/writer
Toygar Bazarkaya, chief creative officer
Kjell Lagerroos, director of photography
Soundscape, music company
David Lodge, director
Valerie Schmidt, producer
Anuschka Wallé, executive producer
Juri Wiesner, production company producer
Cobblestone, production company
Schönheitsfarm, post-production company
BBDO Germany, ad agency
Braun GmbH, client
“Mafia” :60 (Open on a car passing a Mafia crew’s hang out. Cut to an old American car pulling in front of the group. The car stops. The door opens and our hero Mafioso steps out. He looks at the group and exclaims) Mafioso 1 (VO): Scumbag! (Cut to another Mafioso down the row, who is now turning to our hero who just arrived and exclaiming) Mafioso 2 (VO): Hey.....! (He holds his arms out and takes him in his arms, and turns to another more senior Mafioso) Mafioso 2 (VO): Jimmy, Benny, look at who we’ve got here. Look who is back in town. look at that face... (The senior Mafioso goes to the newcomer, gives him a playful pat on the cheeks... He is now kissing him on the cheeks... before patting his cheeks again...) Mafioso 2 (VO): Good to see you back. Look at that... (Cut to the title: Irresistibly smooth since 1950. Cut to the original Braun shaver (from the 1950s), turning then to reveal the new Braun shaver and again to reveal the Braun logo)
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