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Demian Oliveira, art director
Krista Wicklund, writer
Ryan Conlan, interactive designer
Nathan Iverson, associate creative director
Scott Trattner, creative director
Eric Grunbaum/Duncan Milner, executive creative directors
Lee Clow, chief creative officer
Glenn Martin/Mike Moore, editors
Mark Coppos/Virginia Lee, directors
Mike Refuerzo/Hank Zakroff, agency producers
Joannah Bryan, interactive producer
Nomad Inc, editorial company
Greendot Films, production company
TBWA\Media Arts Lab, ad agency
Apple Inc., client
The new iPod Touch was introduced on TV as 'the funnest iPod ever,' demonstrating that it wasn't just a great music player, but also an exciting new handheld gaming device—its innovative Multi-Touch display and built-in accelerometer gave users a whole new level of interactivity of touching, tapping, tilting, and turning to control the action, explained Eric Grunbaum co-executive creative director. "When bringing this communication online, we carried on this spirit of 'fun' and demonstrated Touch's unique interactivity by working with specific Web sites to create custom ad units, with each site's masthead and navigation playfully reacting to the movement of the iPod Touch."

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